Focus

If you don’t accept responsibility for your own actions, then you are forever chained to a position of defense. — Holly Lisle

One of the things about sales, the one item that superior sales leaders have learned, is to focus on the needs of the customer. And they do that by answering a simple question: How can the salesman make the customer’s life just a little easier? It’s a basic question but a powerful one and it often leads to many, many sales. Continue reading